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Milagro × Bon Appétit: World Cup watch party

A bar taken over for a World Cup match, in Milagro blue, with Bon Appétit on the menus and a crowd under the disco ball.

Client
Milagro Tequila × Bon Appétit
Event
World Cup watch party
Where
New York
When
June 2026

The match was on every screen, so the build went everywhere else: a blue chevron backdrop with both marks, a photo booth wrapped to match, a neon Milagro agave, florals on the banquettes and the tequila lit up behind the bar.

Guests came in to a merch bar stacked with jerseys and totes, pouch cocktails and a menu card on every table, and by kickoff the room was full.

A packed bar watching the match under a disco ball
The blue Milagro and Bon Appétit photo backdrop with palms
The backdrop set into the bar by the window
A neon Milagro agave sign on a patterned wall
A photo booth wrapped in Milagro and Bon Appétit blue
A Milagro Tequila merch bar stacked with blue jerseys
Bottles and jerseys on the patterned merch bar
The bar with a gold sun and tequila lit behind it
A Milagro cocktail pouch with a yellow straw
A bartender in a Milagro jersey pouring cocktails
A menu card in an arch frame with blue koozies
The crowd from above with the disco ball
Two cocktails raised in front of the backdrop

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