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Google: Lenoir data center announcement

A clear-span tent, a wood-slat stage and a Google × North Carolina mark for the announcement of a $1 billion data center expansion.

Client
Google
Event
Lenoir data center expansion announcement
Where
Lenoir, North Carolina
When
March 2026

Google announced a $1 billion expansion of its Lenoir data center on March 10, 2026, in a tent on site. The stage kept it simple and on brand: warm wood slats, a white panel with the Google mark and the outline of North Carolina, a matching podium, and daylight through the tent walls.

An audience seated in a clear-span tent facing a wood-slat Google stage
A speaker at the podium in front of the Google and North Carolina mark
The empty stage with its wood slats and Google panel in morning light

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